Knowing what to expect – with no surprises – is the first step toward making happy customers.

It’s true in go-to-market and lifecycle marketing, and it’s true in consulting engagements.

So we made up an imaginary 3-month project, and broke it out into our typical steps. This example is an illustration based on a nurture program we delivered. While almost every first engagement follows a pattern like this, your timeline will look different, since you’ll get your own custom strategy and schedule once we’ve scoped out how to achieve your goals.