We create the right message

in the right format

for the buyers you need to reach.

What do you want your content to do?

For the right B2B content strategy, start with your goal in mind.

Will you need longform content, or a refreshed messaging framework? Are you focusing on demand generation pieces, or looking to equip your sales and channel?

We can help you figure out the strategies and details that make your messages and content resonate with your target buyers.

Not only in marketing content, but also in sales conversations — not to mention the trade publications that cover your industry.

Take a look at the services we provide. Then contact us. The conversation you have with us will take you one step closer to nailing the ones you have with your ideal customers.

We want to upgrade our messaging.

We want to inform with longform.

  • Who needs this: Companies who want more impact from the communication you have with prospects, and to set yourself apart in your market.
  • When to consider: Preparing for product launches; developing a new brand; combining acquisitions; selling a hard-to-explain offering; training Sales
  • Why it needs upgrading: Changes in competitive landscape; rapid development cycle outpaces marketing efforts; new or busy marketers
  • How we can help: 
    • Onsite workshops
    • Buyer personas
    • New target analysis
    • Key message platform
    • Positioning and differentiation
    • Website copy and content audits
  • Who needs this: We’ll cut right to it - every technology company needs longform B2B content if you want customers to consider your offerings for their needs.
  • When to consider: At regular intervals (or in series) to stay front of mind; seasonally for specific segments of your audience; to keep fresh Sales materials on hand
  • Why you need longform: Demonstrate authority and thought leadership; learn buyer interests; feed search engines; provide high value education
  • How we can help: 
    • Case studies and customer stories
    • Articles and blogs
    • Ebooks
    • Webinar and event presentations
    • Reports
    • White papers

We want to fill our funnel.

We want to align and enable.

  • Who needs this: Companies whose solutions have a long, complex buying process.
  • When to consider: Current leads are poor quality; campaigns result in unqualified contacts; marketing content is not cohesive; tactics are cheap-and-easy (listicles, giveaways, scanning every badge at a trade show)
  • Why it needs filling: Builds familiarity and relationships; develops a larger list to communicate to; identifies prospect interest to increasing degrees; enables capture of contact information
  • How we can help: 
    • Nurture content
    • Landing pages
    • Email sequences
    • Web copy
    • Top of funnel
    • Interactive content
  • Who needs this: Companies that have a sales force, a channel, and a bottom line that needs building. (And who doesn’t?)
  • When to consider: New product launches; sales kickoffs; trade shows with meeting after meeting; new rep or reseller on-boarding
  • Why it needs aligning: Equips Sales for effective conversations; expands footprint and knowledge to resellers; enables prospects to sell internally on your behalf; boosts B2B appointment setting
  • How we can help: 
    • Localized sales enablement
    • ABM Content
    • Prezis & Decks
    • Message Delivery (talk track, stand and deliver)
    • Sales tools
    • B2B content to support your sales training methodology (Challenger, Force Management, TAS, among others)
Want to work together? Let's talk!

B2B Marketing Covert Ops

If your company still insists on product hype and the constant pitch of technical features, infiltrate your marketing with stealth monthly ideas to make a real connection with buyers and attract more prospects with your message. All that new business? Your old-school management will never see it coming.

We tell no one. Your information is safe with us.