Want to maximize sales and channel effectiveness? Create enablement that aligns with your GTM.
Just as marketers go all in on our go-to-markets, sales reps have high quotas and aggressive timelines to meet them.
But they have to go-to-customer again and again and again. And once the sale is made, they move on to the next, or that quota will remain out of reach. This is a recipe for “acquisition addiction” – and it can be fatal to long-term retention.
Maximizing your GTM messaging through sales enablement tools and high-performing sales content equips your reps for the most effective conversations. What’s more, it expands your selling power not only to channel partners, but also champions at prospective customers, enabling them to sell internally on your behalf.
Case Study Sales Tool Bundle
Want customers engaged with your solution? Don’t give them ho-hum case studies.
Consistently found to be the most effective type of sales content around, case studies are sales enablement’s magic potion of GTM messaging with word-of-mouth voice of the customer.
We’ve developed a new kind of case study, modeled after the attentive narrative methods of documentary film producers. (It’s all in the interviewing.)
Of course, you get the ready-to-publish case study complete with photos and customer approval. But furthermore, we include shareable materials that help prospects visualize the results of your solution in their own businesses.
I loved the case study. I have to say, when I read it I thought, “Wow – we spoke only once, and you managed to pull out the whole story and relate it in the right context.” I just couldn’t believe it. This is experience.G.O., Head of Media, London, UK
Sales Enablement Toolkit
Effective enablement separates manufacturers that get reseller mindshare from vendors whose boxes gather dust.
We work with you – and your product, marketing, sales and channel stakeholders – to flesh out the customer and seller journey specific to your solution, then map out the sales conversations that will best equip your sales team through the pipeline.
Finally, we jump-start your sales enablement library by establishing the first set of critical tools to make them (and their customers) more successful.
(Download our DIY Sales Enablement Starter Kit if you need to ramp up immediately.)