Make your global resellers

(and your marketing material)

as effective as your star sales performer.

Want to maximize sales and channel readiness?
Enable and align with Sales.

Need to establish stronger competitive positioning? Upgrade your messaging.

  • Who needs this: Companies that have a sales force, a channel, and a bottom line that needs building. (And who doesn’t?)
  • When to consider: New product launches; sales kickoffs; trade shows with meeting after meeting; new rep, new territory, or new reseller on-boarding
  • Why it needs aligning: Equips Sales for effective conversations; expands footprint and knowledge to resellers; enables prospects to sell internally on your behalf; boosts B2B appointment setting
  • How we can help: 
    • Localized sales enablement
    • Newsletters
    • Account-based marketing
    • Sales Presentations
    • Message Delivery (talk track, stand and deliver)
    • Sales tools
    • B2B content to support your sales training methodology (Challenger, Force Management, TAS, ValueSelling, among others)
  • Who needs this: Companies who want more impact and recognizability with your prospects, and to set yourself apart in your market.
  • When to consider: Preparing for product launches; developing a new brand; combining acquisitions; selling a hard-to-explain offering; training Sales
  • Why it needs upgrading: Changes in competitive landscape; rapid development cycle outpaces marketing efforts; new or busy marketers
  • How we can help: 
    • Onsite workshops
    • Buyer personas
    • New target analysis
    • Key message platform
    • Positioning and differentiation
    • Website copy and content audits

Seeking to keep prospects engaged for the long term?
Fill your funnel.

Introducing your solution to more prospects?
Educate with longform content.

  • Who needs this: Companies whose solutions have a long, complex buying process.
  • When to consider: Current leads are poor quality; campaigns result in unqualified contacts; marketing content is not cohesive; tactics are cheap-and-easy (listicles, giveaways, scanning every badge at a trade show)
  • Why it needs filling: Builds familiarity and relationships; develops a larger list to communicate to; identifies prospect interest to increasing degrees; enables capture of contact information
  • How we can help: 
    • Nurture content
    • Webinars and events
    • Landing pages
    • Email sequences
    • Web copy
    • Top of funnel
    • Interactive content
  • Who needs this: We’ll cut right to it - every technology company needs longform B2B content if you want customers to consider your offerings for their needs.
  • When to consider: At regular intervals (or in series) to stay front of mind; seasonally for specific segments of your audience; to keep fresh Sales materials on hand
  • Why you need longform: Demonstrate authority and thought leadership; learn buyer interests; feed search engines; provide high value education
  • How we can help: 
    • Case studies and customer stories
    • Articles and blogs
    • Ebooks
    • Webinar and event presentations
    • Reports
    • White papers
Want to work together? Let's talk!