B2B content to support your sales training methodology (Challenger, Force Management, TAS, ValueSelling, among others)
Who needs this: Companies who want more impact and recognizability with your prospects, and to set yourself apart in your market.
When to consider: Preparing for product launches; developing a new brand; combining acquisitions; selling a hard-to-explain offering; training Sales
Why it needs upgrading: Changes in competitive landscape; rapid development cycle outpaces marketing efforts; new or busy marketers
How we can help:
New target analysis
Key message platform
Positioning and differentiation
Website copy and content audits
Seeking to keep prospects engaged for the long term?
Fill your funnel.
Introducing your solution to more prospects?
Educate with longform content.
Who needs this: Companies whose solutions have a long, complex buying process.
When to consider: Current leads are poor quality; campaigns result in unqualified contacts; marketing content is not cohesive; tactics are cheap-and-easy (listicles, giveaways, scanning every badge at a trade show)
Why it needs filling: Builds familiarity and relationships; develops a larger list to communicate to; identifies prospect interest to increasing degrees; enables capture of contact information
How we can help:
Webinars and events
Top of funnel
Who needs this: We’ll cut right to it - every technology company needs longform B2B content if you want customers to consider your offerings for their needs.
When to consider: At regular intervals (or in series) to stay front of mind; seasonally for specific segments of your audience; to keep fresh Sales materials on hand
Why you need longform: Demonstrate authority and thought leadership; learn buyer interests; feed search engines; provide high value education