B2B Trade Shows: Sales-Marketing Alignment on Display
Each year, whenever it’s time for marketers to plan their annual budgets, the question of B2B trade shows inevitably comes up.
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Sales Enablement Content Quickstart – part 2
3 quick-win sales tools to make right now to ramp up your sales enablement content library
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Sales Enablement Content Quickstart – part 1
The 3 critical sales tools to make right now to jumpstart your sales enablement library
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How to generate content from customer interviews
We often write about using customer interviews as a valuable resource for content generation.
Jason (Contributor) 
The (deeply) hidden value of feeds and speeds
A couple years back, the GM & SVP of Oracle Marketing Cloud, Kevin Ackroyd, declared that too many B2B marketers are still doing feeds and speeds marketing and calling it...
L.N. 
Dating the customer: get your sales reps back in the game
Just when you think the B2B sales metaphor of dating the customer is played out, you see another LinkedIn thread calling out a sales rep for making the first move too soon.
L.N. 
The Buyer Conversation Comes First
Every piece of B2B content we write starts with the buyer conversation. Case studies, articles, ebooks, long-form guides, white papers, even blog posts, video scripts and...
L.N. 
Are stats and specs useful as sales tools?
Ah, football season in the US – that time of year when we look to sports to help illustrate the importance of clearly communicating your product positioning and...
L.N. 
Flash cards: an at-a-glance competitive sales tool
How does your product management team distill information into a competitive sales tool for Sales?
Jason (Contributor) 
Tune your product messaging to strike a chord with buyers
If your product messaging is out of tune, you risk a lot more than a musician’s moment of embarrassment over strumming in the wrong key. You risk a product that the...
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