Your go-to-market message is harming your sales.
Research consistently shows that the number one inhibitor to sales’ achieving quota is the inability to communicate value to decision makers.
What’s more, according to SiriusDecisions, 5 of the top 10 inhibitors to sales revenue growth are not product related — they’re message related.
Eliminate messaging blind spots that obscure the value of your products from the decision makers that need them.
Choose our go-to-market message services to deliver more effective sales, channel, and marketing conversations, just where you need them the most.
The Anti-Churn Go-To-Market Playbook: your complete, detailed action plan to root out churn at its source
Is your company engaged in a costly battle with churn? You could address more than 50% of the real reasons for churn in your go-to-market.
Is your churn rate well above single-digit industry averages — or losing a million or more in revenue annually? Are your developers constantly responding to one-off feature requests in customer sat surveys? Do customers’ reasons for non-renewal span everything from “not enough budget” to “it just didn’t meet our expectations”?
We’ll develop your custom, anti-churn GTM playbook to root out churn at its source.
You’ll get a detailed guide to show you exactly where the seeds of churn are planted in your go-to-market approach — your marketing, sales tools, on-boarding sequence, and customer success materials.
Go-to-Market Messaging Brief
You can’t stand out with a slogan. It just won’t last. You need to fuel your product launch with a full tank that lasts for the entire customer lifecycle.
Our Go-To-Market Messaging Brief is the strategic platform for a product message that sets your solution apart, and equips all your stakeholders to tell a consistent story everywhere.
From segmenting, targeting, and positioning, to elevator pitch, benefits and headlines, this is the full framework to communicate your product’s specific value to buyers, tighten your story, cut through the noise, and power sales conversations.
Go-to-Market Message Audit
Why isn’t your marketing resonating? Why are your leads not landing?
We’ll help get to the bottom of it with a Go-to-Market Message Audit, through a discovery phase involving research of your current inventory of marketing materials, digging into the competitive landscape, and good old-fashioned asking questions.
Our diagnostics, buyer profiling and analysis, insight discovery, and SME intel gathering will help you identify relevant issues, sharpen the message you’re communicating to the market, and uncover recommendations that will set you apart.