June 1, 20180Comments

Competitive positioning refresh using SWOT

Has it been a while since you’ve tuned your competitive positioning relative to others in your market? Time to prime the competitive tool of choice—a SWOT analysis.

by L.N.

Positioning

July 8, 20160Comments

What does everyone look like?

One of London’s most magnificent public venues faced a major challenge last year. And no, I’m not talking about the perpetual challenge of whether to love or hate Marmite. I’m...

by L.N.