Don’t throw more even more features into your enterprise SaaS. Preventing high churn rates is something you can do in go-to-market messaging — even before the first purchase.

If your product messaging is out of tune, you risk a lot more than a musician’s moment of embarrassment over strumming in the wrong key. You risk a product that the...

(Or, Buyer Messaging Makes Ultra-Specialized High Tech Accessible for Everyone… Even the Pope) Imagine one of the most ubiquitous, seemingly mainstream and commercially...

Back in the mid-80s, three of my siblings and I shared a rather nontraditional yuletide tradition. And ultimately, it had everything to do with B2B messaging.

What do you do when you’re taking a break from crafting your perfect B2B messages? Some people go to early-morning flea markets and collect antique spoons. Others take...

You don’t have to be a hit factory to write B2B content that makes a connection with your audience like a Billboard Top 100 song. But the fan frenzy that top crooners generate...

Trade show demos that go too long – and how messages can help Product marketing professionals have responsibility for messaging far beyond the go-to-market effort,...