It’s happened half a dozen times in my dozen-plus years of PMM: someone transitions jobs from Sales to product marketing.L.N.
A marketer’s interpretation of the classic bad-fit customer tale. Hey, Romeo. Ben here. Listen. I’ve signed us up to scope out this conference later tonight. My buddy Pete...L.N.
Don’t throw more even more features into your enterprise SaaS. Preventing high churn rates is something you can do in go-to-market messaging — even before the first purchase.L.N.
If your product messaging is out of tune, you risk a lot more than a musician’s moment of embarrassment over strumming in the wrong key. You risk a product that the...L.N.
(Or, Buyer Messaging Makes Ultra-Specialized High Tech Accessible for Everyone… Even the Pope) Imagine one of the most ubiquitous, seemingly mainstream and commercially...L.N.