churn has much to do with go-to-market messaging

November 10, 20180Comments

Great product, high churn rates? It’s your go-to-market messaging

Don’t throw more even more features into your enterprise SaaS. Preventing high churn rates is something you can do in go-to-market messaging — even before the first purchase.

by L.N.

Messaging

Sales Enablement

December 14, 20170Comments

The (deeply) hidden value of feeds and speeds

A couple years back, the GM & SVP of Oracle Marketing Cloud, Kevin Ackroyd, declared that too many B2B marketers are still doing feeds and speeds marketing and calling it...

by L.N.

Messaging

June 11, 20170Comments

Tune your product messaging to strike a chord with buyers

If your product messaging is out of tune, you risk a lot more than a musician’s moment of embarrassment over strumming in the wrong key. You risk a product that the...

by L.N.

Messaging

February 26, 20170Comments

How to reach 300% more prospects with the right messaging

(Or, Buyer Messaging Makes Ultra-Specialized High Tech Accessible for Everyone… Even the Pope) Imagine one of the most ubiquitous, seemingly mainstream and commercially...

by L.N.

Messaging

January 6, 20170Comments

B2B Messaging: The Year of Listening

Back in the mid-80s, three of my siblings and I shared a rather nontraditional yuletide tradition. And ultimately, it had everything to do with B2B messaging.

by L.N.

Messaging

November 3, 20160Comments

Breaking Bad B2B Messages

What do you do when you’re taking a break from crafting your perfect B2B messages? Some people go to early-morning flea markets and collect antique spoons. Others take...

by L.N.

Messaging

April 15, 20160Comments

Trade Show Demos: Know When To Walk Away

Trade show demos that go too long – and how messages can help Product marketing professionals have responsibility for messaging far beyond the go-to-market effort,...

by L.N.