B2B customer conversations should be given documentary-level importance, but too often, marketers spend valuable interview time being stenographers instead.L.N.
If you to want to market to a demographic, then relegate your listening to an algorithm. If you want to reach humans, then talk to some of them. Have some good, old, analog,...L.N.
The list is growing ever shorter of marketers and content writers who don’t tap into the most valuable source of content insight available: discussions with...L.N.