Be The Buyer’s Book List

The club Oprah would run, if she were a B2B marketer A while back at a social gathering, a fellow partygoer asked me an innocent question. “What’s on your Kindle these days?”...
by L.N.

Market Human

Or is that “Market, Human!” A lot of marketing experts are finally coming around to the beating heart of product marketing: remember that a business title...
by L.N.