How to become a B2B writer, from someone who didn’t start out as one either
TL;DR: an English (or other) degree alone won’t prepare youRead More
B2B case studies: word of mouth marketing
Year after year, B2B executives and buyers are surveyed about the techniquesRead More
Make the buyer the star of your story
A Step-By-Step Guide to Writing Buyer-focused, Outcome-based Case Studies CaseRead More
Are Clichés the Sharpest Tools in your Marketing Toolbox?
Consider dusting off some other skills. Why is it soRead More