The skills needed to become a b2b writer

October 22, 20180Comments

How to become a B2B writer, from someone who didn’t start out as one either

TL;DR: an English (or other) degree alone won’t prepare you to become a B2B writer. But gaining the right skills and experience will.

by L.N.

B2B Writing

July 16, 20180Comments

B2B case studies: word of mouth marketing

Year after year, B2B executives and buyers are surveyed about the techniques most effective in influencing their purchases.

by L.N.

B2B Writing

June 15, 20160Comments

Be The Buyer’s Book List

The club Oprah would run, if she were a B2B marketer A while back at a social gathering, a fellow partygoer asked me an innocent question. “What’s on your Kindle these days?”...

by L.N.

B2B Writing

March 7, 20160Comments

Make the buyer the star of your story

A Step-By-Step Guide to Writing Buyer-focused, Outcome-based Case Studies Case studies can provide important proof of a solution directly from the mouths of customers. Do...

by L.N.

B2B Writing

December 12, 20150Comments

Market Human

Or is that “Market, Human!” A lot of marketing experts are finally coming around to the beating heart of product marketing: remember that a business title...

by L.N.

B2B Writing

November 16, 20140Comments

Are Clichés the Sharpest Tools in your Marketing Toolbox?

Consider dusting off some other skills. Why is it so much fun to trash clichés? Their banality is not their own fault; they’re just the innocent victims of other people’s...

by L.N.