Just when you think the B2B sales metaphor of dating the customer is played out, you see another LinkedIn thread calling out a sales rep for making the first move too soon.L.N.
How does your product management team distill information into a competitive sales tool for Sales?Jason (Contributor)
If your product messaging is out of tune, you risk a lot more than a musician’s moment of embarrassment over strumming in the wrong key. You risk a product that the...L.N.
(Or, Buyer Messaging Makes Ultra-Specialized High Tech Accessible for Everyone… Even the Pope) Imagine one of the most ubiquitous, seemingly mainstream and commercially...L.N.
If you to want to market to a demographic, then relegate your listening to an algorithm. If you want to reach humans, then talk to some of them. Have some good, old, analog,...L.N.