It’s happened half a dozen times in my dozen-plus years of PMM: someone transitions jobs from Sales to product marketing.L.N.
A mediocre product with a great go-to-market foundation will always do better than a great product without one. More people read Quora than read this blog, I recently...L.N.
A marketer’s interpretation of the classic bad-fit customer tale. Hey, Romeo. Ben here. Listen. I’ve signed us up to scope out this conference later tonight. My buddy Pete...L.N.
Don’t throw more even more features into your enterprise SaaS. Preventing high churn rates is something you can do in go-to-market messaging — even before the first purchase.L.N.
TL;DR: an English (or other) degree alone won’t prepare you to become a B2B writer. But gaining the right skills and experience will.L.N.
August might be slow season in some industries. But lately, it’s the time of year when my inbox overflows with invitations to sales enablement conferences.L.N.
B2B customer conversations should be given documentary-level importance, but too often, marketers spend valuable interview time being stenographers instead.L.N.