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L.N.

L.N.

churn has much to do with go-to-market messaging
Messaging
November 10, 20180Comments

Great product, high churn rates? It’s your go-to-market messaging

Don’t throw more even more features into your enterprise SaaS. Preventing high churn rates is something you can do in go-to-market messaging — even before the first purchase.
by L.N.
The skills needed to become a b2b writer
B2B Writing
October 22, 20180Comments

How to become a B2B writer, from someone who didn’t start out as one either

TL;DR: an English (or other) degree alone won’t prepare you to become a B2B writer. But gaining the right skills and experience will.
by L.N.
empathy in b2b marketing - put yourself in the buyers' shoes
Customer Conversations
September 26, 20180Comments

Learning Empathy in B2B Marketing

If we’re all in agreement about empathy in B2B marketing, then how come buyers aren’t falling over themselves to buy from us?
by L.N.
sales enablement conferences
Sales Enablement
August 8, 20180Comments

Sales Enablement Conferences: Which one is right for you?

August might be slow season in some industries. But lately, it’s the time of year when my inbox overflows with invitations to sales enablement conferences.
by L.N.
b2b case study customers
B2B Writing
July 16, 20180Comments

B2B case studies: word of mouth marketing

Year after year, B2B executives and buyers are surveyed about the techniques most effective in influencing their purchases.
by L.N.
Positioning
June 1, 20180Comments

Competitive positioning refresh using SWOT

Has it been a while since you’ve tuned your competitive positioning relative to others in your market? Time to prime the competitive tool of choice—a SWOT analysis.
by L.N.
Customer Conversations
May 15, 20180Comments

B2B customer conversations: don’t leave them to chance

B2B customer conversations should be given documentary-level importance, but too often, marketers spend valuable interview time being stenographers instead.
by L.N.
B2B Trade Shows Sales Marketing Alignment
Sales Enablement
April 28, 20180Comments

B2B Trade Shows: Sales-Marketing Alignment on Display

Each year, whenever it’s time for marketers to plan their annual budgets, the question of B2B trade shows inevitably comes up.
by L.N.
Sales Enablement
March 23, 20180Comments

Sales Enablement Content Quickstart – part 2

3 quick-win sales tools to make right now to ramp up your sales enablement content library
by L.N.
Sales Enablement
February 19, 20180Comments

Sales Enablement Content Quickstart – part 1

The 3 critical sales tools to make right now to jumpstart your sales enablement library
by L.N.
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