I’m LN Grogan, and I’m a go-to-market strategist who brings transformative tech to traditional industries.
I started Knowmads as a consultancy to incorporate evolved GTM practices into companies, and to teach and evangelize the new and deeper set of strategic product marketing skills that B2B teams need today to be more effective and set themselves apart. Skills that go beyond craft and go deep on strategy instead — skills like differentiation, value communication, buyer conversations, and empathy for the Sales users of our content.
As a go-to-market pro since 2001, I’ve developed and led the successful market launch messaging and content for more than 100 product introductions, version releases, sales initiatives and re-launch campaigns.
These range from SaaS, professional services, and hardware, to embedded, cloud, application, and system software — whether inside 24/7/365 mission-critical operations at facilities around the world, or embedded in half a billion smartphones — possibly the one in your pocket.
Today I help writers and marketers at large high-tech enterprises, typically with complex solutions, long sales cycles, and global channels, to achieve higher initial and sustained sales results from their GTMs with strategic B2B product marketing. (Learn more about me and connect with me (LN Grogan on LinkedIn) if you work with those kinds of companies too.)
I started as a freelance business journalist and marketing writer in the early days of the Web, when the disruption of online access to information to the traditional buyer journey was immediate. It led me to a career in technology product marketing, and ultimately more than 100 go-to-market launches. My clientele has been a mix of startups and unicorns, private and publicly traded corporations, and Fortune 500 and Global 2000 companies that serve enterprise customers.
Home is New England, USA, the only place you can get real clam chowder. Knowmads is based in historic Newburyport, MA, birthplace of the Coast Guard and of abolitionist William Lloyd Garrison, and no slouch in the chowdah game, either.