I’m LN Grogan, and I’m a customer lifecycle marketing strategist who brings transformative tech to traditional industries.
I started Knowmads as a consultancy to incorporate more customer-focused GTM practices into companies. This evolved to building, teaching, and evangelizing the new and deeper set of skills that B2B teams need today to be more effective and set themselves apart: leveraging customers themselves for every step of the marketing funnel.
These skills go beyond craft and go deep on strategy instead — skills like customer behavior, helping them in their precise moment of need, value communication, buyer conversations, and empathy for the Sales users of our content.
As a lifecycle marketing pro since 2001, I’ve developed and led multiple category-leading product introductions as well as more than 100 installed-base programs surrounding version releases, account expansion initiatives and upsell/cross-sell campaigns.
These range from SaaS, professional services, and hardware, to embedded, cloud, application, and system software — whether inside 24/7/365 mission-critical operations at facilities around the world, or embedded in half a billion smartphones — possibly the one in your pocket.
Today I help content strategists and marketing leaders at large high-tech enterprises, typically with complex solutions, long sales cycles, and global channels, to achieve higher initial and sustained sales results from their GTMs with strategic B2B product and customer marketing practices. (Learn more about me and connect with me (LN Grogan on LinkedIn) if you work with those kinds of companies too.)
I started as a freelance business journalist and marketing writer in the early days of the Web, when the disruption of online access to information to the traditional buyer journey was immediate. It led me to a career in technology product marketing, and ultimately more than 100 go-to-market launches. My clientele has been a mix of startups and unicorns, private and publicly traded corporations, and Fortune 500 and Global 2000 companies that serve enterprise customers.
Home is New England, USA, the only place you can get real clam chowder. Knowmads is based in historic Newburyport, MA, birthplace of the Coast Guard and of abolitionist William Lloyd Garrison, and no slouch in the chowdah game, either.