Knowmads is a go-to-market launch and retention marketing consultancy headed by L.N. Grogan — that’s me.
As a go-to-market strategist since 2001, I’ve developed and led the successful market launch messaging for more than 100 product introductions, version releases, sales initiatives and re-launch campaigns. These range from SaaS, services, and hardware, to embedded, cloud, application, and system software — whether inside 24/7/365 mission-critical operations at facilities around the world, or embedded in half a billion smartphones — possibly the one in your pocket.
Today I help marketers at large high-tech enterprises, typically with complex solutions, long sales cycles, and global channels, to achieve higher initial and sustained sales results from their GTMs. (Learn more about me and connect with me on LinkedIn if you work with those kinds of companies too.)
Knowmads has been my marketing practice ever since I was a freelance business journalist and marketing writer in the early days of the Web. Witnessing in real time how it transformed the buyer journey led me to a career in technology product marketing, and ultimately more than 100 go-to-market launches. My clientele is now a mix of private and publicly traded, Fortune 500 and Global 2000 companies that serve enterprise customers.
Home is New England, USA, the only place you can get real clam chowder. Knowmads is based in historic Newburyport, MA, birthplace of the Coast Guard and of abolitionist William Lloyd Garrison, and no slouch in the clam chowder area, either.