Set yourself apart from 85% of B2B companies.
Knowmads go-to-market strategy reduces churn, enables sales, improves retention, and communicates actual value.
Drive more sales.
Buying executives have spoken: only 15% of sales conversations communicate value. Do yours?
Honest GTM is our go-to-market strategy framework for messaging across the complete customer lifecycle. This helps everyone in your business identify buyers, engage in winning conversations, and communicate your value. And with the right B2B messaging, you’ll gain the advantage over the 85% of companies that don’t.
Reduce churn.
The hidden enemy of a successful launch? The churn that lurks inside the hidden cracks and doesn’t emerge until a year later.
The solution: Churn-proof your GTM with an airtight go-to-market framework, from pre-sales to renewal. You’ll strengthen your market message, set prospects up for success, and above all, tie up all the loose ends that trip up the customer journey.
Differentiate up.
Typical tech marketing is a flood of features and specs that swim in a sea of sameness. As a result, you look the same as all your competitors… no matter how many blazing-fast adjectives and cutting-edge trademarks you throw on the product page.
Spark interest in the C-suite by sharpening your real GTM differentiators – and reach further into the enterprise – even before the buying process begins.
Equip sales and channel.
An effective go-to-market strategy doesn’t end at launch. And likewise, sales enablement is much more than repurposed content marketing.
Instead of turning published content into a PDF and waiting for Sales to thank you, start right and ramp up your GTM fast with a starter kit for the seller’s journey — and watch how much further you’ll take your field and channel.
What are marketing leaders saying?
“The impact of your go-to-market approach still resonates throughout the company’s processes today to the point where I simply could not see the company achieving the success it has, or operating from the leadership position it now does, without it.”
J.P., Senior Product Marketing Manager, Austin, TX
“Your approach to drilling down to the core and understanding the customer even more deeply has helped me focus my messages, and ultimately deliver a better story.”
T.G., Sr. Manager Content Solutions, Los Angeles, CA
A go-to-market framework that ties together launches, GTM messaging, lifecycle marketing, and enablement for global B2Bs.
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