Go-to-market and retention strategies that
equip your team to have winning sales conversations
and create longer-lasting, lower-churning customer experiences.
Beat the 85%
Buying executives have spoken: only 15% of sales conversations communicate value. So develop B2B messaging that helps marketing and sales target buyers, communicate your value, engage in winning conversations – and gain the advantage over the 85% of companies that don’t.
Want to get into ABM? Transform key account sales into next-level relationships with sales enablement strategies, custom account-based marketing, targeted campaigns, sales conversation workflows and content.
Sales enablement involves much more than repurposed content marketing. Start right and ramp up fast with a starter kit for the seller’s journey — and watch how much farther you’ll take your field and channel.
Google Translate is not the answer; reaching customers their own way is. Give international reseller reps — and channel partners in diverse geographies–sales tools specific to their regions, to ignite buyer interest and expand your market.
Go-to-market messaging, sales tools, and content success.
Case studies are the most effective tool we have to communicate our message, and you're the best customer case study writer in the business. I tell all my writers to study your work and learn your methods.
S.C., Director of PR U.S.A
Gosh I do love this sales guide for our long-term customer engagements. The topic has been really well interpreted and I’m sure will be a big hit within the business. It's a winner winner chicken dinner!
N.E., Marketing Director U.K.
I read a lot of the stuff being put out on this topic, and your approach in this particular article is outstanding in my opinion. In fact, we are running headlong into the issues faced in this article and will be keeping a close an eye on this. I am a big fan of messaging and this is great messaging.
M.P., CTO Canada
I just want to say you've done a phenomenal job on developing this 28-page report... and it was quite a beast! I thought the copy read so smoothly... and I'm so pleased the client thinks so too.
S.P., Content Business Director U.K.
Very powerful communication – really strong presentation of all the technical pieces – but does not get bogged down in techno-babble. Really drives home the “democratization of technology” angle.
L.M., VP Sales & Marketing U.S.A.
Every now and then you do something in marketing that you know actually makes a difference. The response we've received to your ebook is a great example of the type of demand we are striving to inspire.
D.C., VP of Marketing U.S.A.
Love your writing on our ABM campaigns - it is truly excellent!
S.K., Sr. Marketing Mgr. U.K.
I love and I mean LOVE this article! It is absolutely joyful to read. Many thanks for your amazing work and for capturing our project so beautifully.