Buyer-focused messaging and positioning.
The first step to winning new business.
Attract New Prospects
Craft a compelling key message platform that positions and differentiates your business clearly and relevantly – and most of all, appeals to your ideal buyers
Expand Authority
Create go-to-market content strategies for product launches, nurture campaigns, communications, ABM and sales tools, while staying especially relevant to buyers
Gain Exposure
Reveal insights and knowledge that stake a leadership position – and as a result, get tapped for coverage by press, trades, and other influencers
Align with Sales
Develop enablement initiatives that help your sales team – and also your channel – target buyers, differentiate your offering, and engage in winning conversations
The sales team is DIY-ing. And your industry press is yawning. |
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Knowmads works with technology companies (and technical communicators) to transform complex solutions into compelling, customer-centric content for buyers.
Consulting
Why isn’t your B2B marketing resonating? We’ll get to the bottom of it, with message diagnostics, buyer persona profiling and SME intel gathering to identify relevant issues that can sharpen your advantage.
Key Message Strategy
We teach and develop proven product positioning, core message platforms and go-to-market communications to tighten your story, cut through the noise, and power sales conversations.
Content Playbook
We’ll deliver the ultimate, done-for-you editorial plan, and create a library of B2B content marketing assets, copywriting, and tools that will fuel your marketing and sales enablement results.
B2B Marketing Covert Ops
If your company still insists on product hype and the constant pitch of technical features, infiltrate it with stealth monthly ideas to make a real connection with buyers and attract more prospects with your message. All that new business? Your old-school management will never see it coming.
We tell no one. Your information is safe with us.
You're the best customer case study writer in the business. I tell all my writers to study your work and learn your methods.
S.C., Director of PR
U.S.A
Gosh I do love this ebook guide. The topic has been really well interpreted and I’m sure will be a big hit within the business. It's a winner winner chicken dinner!
N.E., Marketing Director
U.K.
I read a lot of the stuff being put out on this topic, and this particular article is outstanding in my opinion. In fact, we are running headlong into the issues faced in this article and will be keeping a close an eye on this. I am a big fan of messaging and this is great messaging.
M.P., CTO
Canada
I just want to say you've done a phenomenal job on the copy for this 28-page report... and it was quite a beast! I thought the copy read so smoothly... and I'm so pleased the client thinks so too.
S.P., Content Business Director
U.K.
Very powerful blog – really strong presentation of all the technical pieces – but does not get bogged down in techno-babble. Really drives home the “democratization of technology” angle.
L.M., VP Sales & Marketing
U.S.A.
Every now and then you do something in marketing that you know actually makes a difference. The response to your ebook is a great example of the type of demand we are striving to inspire.
D.C., VP of Marketing
U.S.A.
Love your writing on our campaigns - it is truly excellent!
S.K., Sr. Marketing Mgr.
U.K.
I love and I mean LOVE this article! It is absolutely joyful to read. Many thanks for your amazing work and for capturing our project so beautifully.
E.S., Head of Department
Australia