Create unmistakably customer-centric content
(and get the right people to read it)
Be the resource prospects turn to
And the authority journalists look for.
Is everyone else in your industry a thought leader, too?
There's a better way to lead.
Tell your buyers' story first.
(and make yours last.)

Attract Customers

A solid message foundation that positions your business unmistakably and appeals to your ideal buyers 

Expand Authority

Go-to-market strategies and content that claim a greater share of voice in industry conversations

Gain Exposure

Insights and knowledge that stake a leadership position and get tapped for coverage by press, trades, and other influencers

Grow Sales

Business growth through targeting buyers, differentiating your offering, and enabling sales

Are you struggling to write great marketing messages?

If your launches are lacking, nurture campaigns falling flat, sales presentations not landing, and industry press passing you over, don’t worry. It’s not you. It’s your message.

We help your B2B business turn up the effectiveness of your content and communications with powerful, customer-centric messaging.

Then you can help your prospects solve problems. Your channels can have sales conversations that turn them into buyers. And your trade journalists can educate their readers with valuable, relevant topics. Everybody wins.

Make the difference with Knowmads’ buyer-focused marketing services and methodologies for message development, content strategy, and copywriting.


Greater buyer relevance = a great marketing message.


Journalistic Discovery

You’ll get expert diagnostics, buyer personas and SME intel gathering to investigate customer opportunities and sharpen customer communications.

Messaging Master Plan

We develop proven product positioning, launch messaging and outbound messaging frameworks to tighten your story, cut through the noise, and power sales conversations.

Media Playbook

We’ll deliver savvy strategies to create and communicate relevant messages to the right audience on the right channel – and get the most effective results from your content.

Your Buyer-Focused Road to Customer Growth


Conduct discovery to refine target segments and competition, using internal and external research, your in-house expertise, and acute customer listening


Pinpoint the challenges that only your solution can address — and zero in on knowing the buyers who face them


Dig into data storytelling and topic explorations that help audiences (and influencers) learn something truly new


Build a strong foundation internally for an airtight Go-To-Market platform – and the powerful, resonating editorial themes that inspire great materials


Author high-value content that engages audiences, elevates credibility, differentiates the solution, and gets found by people looking for it


Communicate with the right tools to buyers, stakeholders, sales, channels, partners—however the audience learns, seeks, and interacts—analyze, measure and improve



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